Frankfurt, June 10, 2022 – The joint documentary by Siemens Smart Infrastructure and Merkle – a dentsu company, a data-driven full-service agency for customer experience management (CXM), brings the energy transition to life for a broad audience as a streaming documentary. The jury of the German Brand Award has now honored the lighthouse project in the category "Excellence in Brand Strategy and Creation - Brand Communication - Storytelling & Content Marketing".
Sonja Epping, Business Partner Communications at Siemens Smart Infrastructure, and Felix Kreller, Senior Content Creator at Merkle, received the award at the festive gala in Berlin. Every year, the German Design Council and the German Brand Institute honor successful brands, consistent brand management, and sustainable campaigns and marketing projects with the German Brand Award.
Sonja Epping, Business Partner Communications at Siemens Smart Infrastructure:“The citizens of Wunsiedel have pulled out all the stops to shape their energy future. We didn't want to fall short of that in terms of communication.”
Felix Kreller, Senior Content Creator at Merkle:“The German Brand Award confirms that B2B communication is moving ever closer to B2C, especially in terms of storytelling.”
The award is part of a series of successes worth seeing: in 2021, the jury already awarded Merkle (formerly Namics – a Merkle company) for its cooperation with Swiss Life and in 2019 for the successful implementation of the Viva Kids World project with Credit Suisse.
Energy transition explained simply
Siemens Smart Infrastructure is helping the small Upper Franconian town of Wunsiedel to achieve a completely climate-neutral energy supply. A lighthouse project that called for a special content marketing campaign. In collaboration with Merkle, Siemens developed an infotainment format that brings the story to life for a broad audience: The documentary "Alles auf GrĂĽn / The Power Reset" is available on the streaming service Amazon Prime Video and on YouTube. With smart storytelling and powerful images, Merkle and Siemens shed light on the sustainability project and show that energy transition is not an illusion.
“With our portfolio for Smart Infrastructure, we appeal to people who want to make a lasting difference. And that is something that concerns each and every one of us.”, says Sonja Epping.
Rich content in Prime Video quality
The "Wunsiedler Weg" describes the partnership between SWW Wunsiedel GmbH (Stadtwerke Wunsiedel) and Siemens Smart Infrastructure on the way to a sustainable and decentralized energy supply. Merkle tells this success story in an entertaining content format: three narrative strands and a mix of interviews, animated illustrations and informative accompanying texts show how a 100 percent climate-neutral energy cycle succeeds and boosts the economy. In a workshop with Siemens, Merkle identified the protagonists and the storylines for the documentary. The film was shot together with cooperation partners. The result was an exciting film made from seven terabytes of raw material.
